Forno di Calzolari | Comunicattive


Consultancy and promotion: when a few heads-up is just what’s needed.

Forno di Calzolari is an authentic reality, made of people working together for 60 years following their own slow food philosophy: bread made with organic Grani Alti mountain flours, with different doughs and ingredients, pizzas, desserts and small local farmers’ products.

In a few years, it developed a net of small neighborhood’s shops. But the biggest challenge in 2020 was making it through the e-commerce world.

A newly started collaboration in order to position the brand and make it prestigious through media, quickly transformed into a consultancy to position and promote it through online commerce. Marketing strategies, social adverts, press office are the weapons we have used until now.


We started with an audit together with the entire team of clients, in order to get to know their beliefs and expectations. We have built together a communicative structure to use online and offline, a press kit and a promotional strategy for events and e-commerce.

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Tone of voice, style, keywords: these are things that just need to be targeted through the work that’s already done. We have analyzed them and valued them together with the clients.

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Launching an e-commerce takes continuity of investments and focused energies: we have given to the client guidelines for an editorial plan and created a advertising strategy based on conversions to obtain more buying, for example through interactive experiences.

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We have structured our press office work based on brand awareness and reputation, seeking for the food press field, enhancing the client’s most importants events and received awards. We care about making sure all our clients’ successes are well communicated!


The surprise of the project was to find inside Forno di Calzolari a team of people that were extremely collaborative and consistent with the philosophy of the project. This has let us provide a professional contribution to their daily work, starting from the community they created throughout the years.

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