Formazione in cucina | Comunicattive

FORMAZIONE IN CUCINA

Brand launch: launching a concept of food training.

Professional and amateur training in the field of food is increasingly trending.
How many restaurant owners seek for personnel? A lot. How many people in Italy are passionate about cooking? So so many.

A SCUOLA DI GUSTO (In school with taste)

is originated from Iscom Bologna, an educational institution by Confcommercio Ascom Bologna, with the idea of building professional cooking education.

BOLOGNA LIFESTYLE

is created by CNA and Ecipar Bologna with the goal of providing high quality education in cooking with the aid of great chefs of the territory as teachers.

BORN TO BAKE ACADEMY

is a training academy for bakers and pizza makers focusing on making food with ancient grain flours and organic local ingredients.

These are three educational original projects for which we have dedicated our creativity and selling strategies: from brand identity (logo, gadgets, space moodboards, graphic signs for the interiors, website) to advertising campaigns on traditional and social media.

COMUNICATTIVE’S METHOD

We have started from setting goals and identifying the target audience, then we worked on the naming and graphic identity of each project, in order to narrate its values and what makes it different on the market.
Each time, a different adventure.

Icona Brand Identity
BRAND IDENTITY

A name to remember, a professional and contemporary attire, a style that is able to draw an audience, a tone of voice giving a significant personality. To each their own.

PHOTO AND VIDEO ART DIRECTION

For Bologna Lifestyle and Born to Bake we have directed our team of video makers and photographers to lead the project through its starting phase, during which you only have supporters and testimonials.

Icona Social Media
SOCIAL MEDIA MARKETING

We have defined a social media strategy aiming to introduce the brand to an audience and create the first contact to sell the class programs. We have used identification and expectancy. Raise your hand if you want to become a chef!

THE PROJECT’S SURPRISE

For every educational cooking projects, we have had different pleasant surprises. The bigger one was reaching out to people who are not professionals yet and see the passion and willingness to learn behind every enquiry. We have not made false promises, but we have given support and reassurance about the many paths that can be taken based on personal skills.

→ Click here if you’re curious

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